Jim Oshust, who was the Coliseum’s manager 25 years ago or so, always argued the Coliseum couldn’t operate as a typical city enterprise. Such words caused dismay among city council members. The council thought the city-owned coliseum ought to go through the same laborious bidding process other municipal agencies endured when new projects were in the works.
Oshust said he needed the right to wheel and deal with show promoters, concession people and contractors. He was, after all, in show biz.
Current Coliseum General Manager Matt Brown would second Oshust’s opinion.
Nobody is a better master of unconventional business doings than Brown, who has been at the big complex on West Lee Street for about 20 years.
You scratch my back and I’ll scratch yours is his way, though in a positive sense.
“Trade and barter” is how Brown described his strategy while visiting the media area during the recent ACC men’s tournament.
Brown’s maneuverings glow in the Terrace, the new social and entertainment center that opened this month between War Memorial Auditorium and the main Coliseum arena. It is new space for socializing and dining during the ACC and other events.
At the Terrace’s ribbon cutting held before the start of the women’s ACC tournament, Brown talked about the heating and air conditioning. The cost would have been $300,000. Brown got it for free. He mentioned the demolition work needed to prepare the site for construction of the Terrace. That would have cost $38,000. Again, Brown got the work done for nothing.
The heating and air conditioning was courtesy of the Brady-family operated Trane Co. franchise; the demolition by the venerable Greensboro business, D.H. Griffin Co. Without their donation the Terrace would have been a no go. The city didn’t have the money to pay for these necessities.
“They get tickets and a sign,” said Brown of what the two companies and other contributors receive in return for their contributions. Those include tickets for the ACC men and women’s tournaments.
He says the Coliseum has a deal with Sherwin-Williams Co. The coliseum gets 25,000 gallons of paint annually to keep the big complex looking spiffy.
Brown makes no apology for the deal making. It will continue, he says, because “it is a way to accomplish things.”
Not to mention that it saves taxpayers money. And credit Brown with gall. It takes a lot of confidence to ask a company to provide $300,000 work of work for free.